Mission and values

Our mission "Bayer: Science For A Better Life"

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time.

A growing and aging world population requires an adequate supply of food and improved medical care. Our research and development activities are therefore focused on improving people’s quality of life by preventing, alleviating and treating diseases.

At the same time, we are making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials. Our understanding of the biochemical processes in living organisms helps us address these demanding challenges.

Our goal is to achieve and maintain leadership positions in our markets. In this way we create value for our customers, stockholders and employees, at the same time strengthening the company’s earning power. To this end, our strategy is designed to help solve some of the most pressing challenges facing mankind.

  

Our LIFE values

We are committed to operating sustainably and to addressing our social and ethical responsibilities as a corporate citizen, while at the same time respecting the interests of all our stakeholders. Employees with a passion for innovation will enjoy excellent development opportunities at Bayer. Our values play a central role in our daily work and are intended to guide us in fulfilling our mission. These values are represented by the word LIFE.


The word LIFE doubles up as an acronym for Bayer’s key values and leadership principles. LIFE stands for Leadership, Integrity, Flexibility and Efficiency.

 

These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the enterprise across national boundaries, management hierarchies and cultural differences.


Each of these four values is illustrated with seven examples:

 

  • Be passionate for people and performance
  • Show personal drive, inspire and motivate others
  • Be accountable for actions and results, successes and failures
  • Treat others fairly and with respect
  • Give clear, candid and timely feedback
  • Manage conflicts constructively
  • Create value for all our stakeholders
 

 

  • Be a role model
  • Comply with laws, regulations and good business practices
  • Trust others and build trustful relationships
  • Be honest and reliable
  • Listen attentively and communicate appropriately
  • Ensure sustainability: balance short-term results with long-term requirements
  • Care about people, safety and the environment

 

  • Manage resources smartly
  • Focus on activities that create value
  • Do things simply and effectively
  • Deliver with appropriate costs, speed and quality
  • Speed up good decision-making
  • Be accountable for consistent execution
  • Collaborate for better solutions

 

  • Manage resources smartly
  • Focus on activities that create value
  • Do things simply and effectively
  • Deliver with appropriate costs, speed and quality
  • Speed up good decision-making
  • Be accountable for consistent execution
  • Collaborate for better solutions
Last updated: March 10, 2017  Copyright © Bayer Nordic
http://www.bayer.com